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Synopsis
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This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will
learn to consider various type of business models, conduct feasibility
studies, write a business plan, and evaluate problems and finding solutions
to those problems in order to come out with creative and innovative IT
products and services. Furthermore, students will also learn plan the
strategy required to start a new business using Blue Ocean Strategy approach.
Students will also be exposed to case study method using a combination of
cases from the textbook and Harvard Business School cases in order to give
them exposure to the real world problems. Active participation by students
during class discussions and activities is encouraged and expected.
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Learning Outcomes
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At
the end of the semester, the student will have the:
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CO
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Course Outcomes
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Related Program Outcome (PO)
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Evaluation Method
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1.
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Identify
the overall entrepreneurial process and solve real world problems through
creative and innovative IT solutions.
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PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
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A, Prs,
CS, FA,Q
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2.
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Use
entrepreneurship skills to investigate business opportunities and the
feasibility of transforming business concepts into viable IT business.
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PO1(C4, P2, A3)
PO8 (KK1)
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PR, Prs,
FA, CS
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3.
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Demonstrate
leadership skills through role-playing of various business positions in
operating a business venture.
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PO9(LS1, LS2)
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Prs,CS
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4.
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Present
business solutions for a specific context confidently, effectively and
clearly
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PO4 (CS1, CS2, CS3, CS4)
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PR, Prs,
CS
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(PR
– Project; Q – Quiz; A – Assignment; CS – Case Study; Prs –
Presentation; FA – Final Exam)
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Student
Learning Time
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Teaching and Leaning Activities
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Student Learning Time (Hours)
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Face to Face Learning
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Lecturer
centered
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Lecture
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14
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Student
centered
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Practical/Lab/Tutorial
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-
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Student Centered Activity (plus in-class assessment)
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28
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Others
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-
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Others
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-
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Sub Total
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42
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Self Learning
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Non Face to face or Student Centered Learning (SCL)
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Assignments
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18
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Reports
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4
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Project
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18
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Group
Discussion
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10
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Others
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-
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Revision
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5
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Assessment Preparation
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11
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Others
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-
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Sub Total
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66
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Formal Assessment
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Continuous
Assessment
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Quiz
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1
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Exam
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3
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Presentation
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6
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Final
Examination
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3
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Others
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-
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Sub Total
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13
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TOTAL
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120
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Generic Skills Addressed
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- Managerial
skills
- Team
Working
- Communication
skills
- Updated
with technological trends
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Teaching Methodology
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To meet the course objectives, this class will use a combination of
methods and activities. A variety of readings, assignments, case methods,
projects, and exercises will be used to gather or apply related information.
In addition, facilitated lectures, multimedia presentations, field trips and
discussions will be used to give additional information or to reinforce or
enhance the learning content. Guest speakers – Entrepreneurs and
Professionals will provide additional perspectives to the classroom
experience.
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References
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Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed.
Pearson, New Jersey. (Textbook – RM84.00)
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process
Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue
Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder,
A. 2004. The Business Model Ontology - A
Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix
Case Study Article
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Assessment
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Methods
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No
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Percentage
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HBS Case
Studies
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2
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10
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Assignments (Class Exercises
& Activities)
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5 - 6
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25
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Quiz
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2
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5
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Project (Entrepreneur
Challenge / BIC / Entrepreneur Interview)
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2
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30
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Final Exam
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1
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30
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TOTAL
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100
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Weekly Plan
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Week
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Date
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Topics
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Remarks
Tentative Activities/Assignments
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PART
1 – WHY BECOME AN ENTREPRENEUR?
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1
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M1
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1.0 Course Introduction
Why become
an Entrepreneur?
The
importance of entrepreneurship
The
national entrepreneurship agenda
The
Entrepreneurial Journey
Planning a
Business Venture
Choosing a
Company Name
Building a
new Venture Team
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Ice Breaking
Flying a Jet Plane
Class Activity1:
Team Building / Company Formation & Reg.
Business Card
Portal / Blog Reg & Dev:
Briefing
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2
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M1
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2.0 Entrepreneur &
Entrepreneurship
The Entrepreneur / The Founder
Entrepreneurial Process
Myth & Perceptions
Entrepreneur Profiling
Malaysian Successful
Entrepreneurs
World Renowned Entrepreneurs
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Class Activity2:
Brain Profiling
Assignment1: i-Usahawan
Profile of Ent by Pop
Products
Assignment2: articles of
Usahwn Jaya & Grad Usahwn.
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3
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M2
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3.0 Creativity and Innovation
Invention,
Creativity, Innovation
Creative
Ideas
Innovative
Ideas
The role
of creativity & Innovation
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Class Activity3:
Product Ideas in Diff Context
Project1: Entrepreneur Interview
Profile of
Usahawan Jaya
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4
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M2
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HARVARD BUSINESS SCHOOL I
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MiniCase1:
KLYMIT
HBS Case1:
AirAsia
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PART
2 – HOW TO DEVELOP A GREAT BUSINESS
IDEAS?
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5
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M3
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4.0 Idea Generation and Evaluation
Problems,
Opportunities, Solutions
Techniques
for Generating Ideas
How global
brands are created
Best
Business Ideas
Blue Ocean
Strategy
ENTREPRENEUR CHALLENGE
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Class Activity4:
Eureka
MiniCase2:
Kathryn Kerrigan
Project2: BIC
Historical Melaka Challenge
Tg Piai Challenge
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6
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M3
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5.0 Feasibility & Viability
Analysis
Product/
Service Analysis
Industry/
Target Market Analysis
Organizational,
Financial Analysis
Feasibility
Analysis
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MiniCase3: Think Gum
BIC Brainstorm:
Analysis
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7
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M4
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6.0 Industry and Competitors
Analysis
Competitor
& Analysis
Industry
Analysis
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Industry & Competitor Analysis of
i-Usahawan
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8
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M4
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7.0 Business Model &
Business Plan
Constructing
an effective Business Model
Writing a
winning Business Plan
Value
Proposition
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MiniCase 4: Amie Street
MiniCase 5:
Group Table
Case Study: Air Asia/MAS
i-Usahawan
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9
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M5
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HARVARD BUSINESS SCHOOL II
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HBS Case2: Netflix
ENTREPRENEUR Challenge Presentation
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PART
3 – TRANSFORMING YOUR IDEA TO REALITY?
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10
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M5
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8.0 Entrepreneurial Strategy
Porter
Competitive Forces Model
Blue Ocean
Strategy
SWOT
Analysis
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CaseStudy: i-Usahawan
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11
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M6
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9.0 Business Funding
Funding
Opportunities
Bootstrapping
Elevator
Pitch
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Class Activity5:
Stock Exchange
Assignment2: BPlan Dev of
i-Usahawan
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12
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M6
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10.0 Entrepreneurial Marketing
Psychographic of Consumers
The 4Ps of
Marketing
Marketing
through Social Media
Associations & Memberships
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Class Activity6:
Wadi
JetPens.com
MobileMoney.com
Red Mummy.com
Arowana.hpage.com
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13
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M7
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11.0 Business Ethics
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Class Activity7:
X-Y Consortium
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14
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M7
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12.0 Project Presentation
13.0 Revision / Debriefing
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Projec1 Presentation:
Profile of Usahawan Jaya
Project 2 Presentation:
BIC
Portal / Blog Presentation
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15
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Final Exam
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